top of page
prc_image_1083832430.jpg

OUR FOCUS & APPROACH

Investment
Criteria

Our approach begins with extensive research to identify an exceptional business that enables us to build mutually beneficial, collaborative partnerships with advantageous conditions for the continued success of your business.

prc_business icon_vector_edited.png

Company

prc_scale_vector [Converted].png

Financial

  • B2B software or tech/info services 

  • High percentage of recurring revenue

  • Diverse and loyal customer base

  • Strong employee relations 

  • Annual revenues $10-25 million

  • Annual EBITDA $2-5 million

  • Healthy profit margins >15%

  • Low capital intensity

We understand every business is unique and consider the above as guidelines. We would welcome the opportunity to discuss your business' unique fit within these criteria.   

At Palm Ridge Capital, we do not take a portfolio approach.

Our investment is a partnership, not a transaction.

We work hard to ensure our goals are aligned. 

One True North. 

Sector Focus

We seek to identify investment partners that aligns with our industry experience, technology expertise and proven history of operational success to accelerate growth and stay ahead in the digital economy. 

 

  • Advertising Technology

  • Affiliate Marketing

  • Conversion Rate Optimization

  • Analytics & Business Intelligence (BI)

  • Content Management System (CMS)

  • Customer Experience (CX) & Personalization 

  • Data Governance

  • Digital Asset Management (DAM)

  • Marketing Automation (CRM, CDP, DMP)

  • Marketing Analytics & Attribution

  • Project Management

  • Search Engine Optimization (SEO)

  • Social Media Marketing

  • Visitor Identification Software

  • Workflow Automation & System Integration

prc_logo_transparent_edited_edited.png

Our Committment

We will always act with integrity and honesty. 
We will always be forthright and transparent. 
We will always put people first. 

At Palm Ridge Capital, we are mindful that selling a business is one of the most important events of an owner's life. Identifying the right partner is not only critical to preserving what an owner has built, but also central to our investment criteria.   

Our Process

Our goal is to close the transaction as quickly as possible so we can focus our efforts on operations and growth. 

Introduction
 (1-2 weeks)

  • Conduct call to discuss the potential fit

  • Sign confidentiality agreement to share information  

  • Assess basic financial information

Diligence
 (4-10 weeks)

  • Sign a non-binding letter of intent (LOI) to align on the broad terms of sale 

  • Conduct due diligence    (accounting, legal, technical, etc.) 

Growth
 (Ongoing)

  • Transition into operating the business 

  • Build upon company legacy through partnered execution of controlled growth implementation plan

1917596651_phone_vector [Converted].png
prc_31009939_discuss explore_vector [Converted].png
prc_20449581_handshake_vector [Converted].png
shutterstock_1269405160_tree grow_vector [Converted].png
shutterstock_1254067075_diligence_vector [Converted]_edited.png

Analysis
 (1-2 weeks)

  • Align on joint objectives 

  • Gather additional information via onsite visits and conference calls 

  • Submit an indication of interest (IOI)

Closing
 (1-2 weeks)

  • Review the final terms of sale and reach agreements on all points

  • Sign the final Purchase and Sale Agreement (PSA)

  • Transfer funds to owner

iStock-1091530534_33_edited.jpg

When you are ready, we are here to discuss the potential fit. 

bottom of page